GLOBAL LEADER IN SOCIAL INHALATION
Proud owner of AL FAKHER, the world's #1 hookah brand
per year*
including the US
Research & Development
*Based on our annual product volume divided by average hookah serving size of ~25g.
OUR BRANDS
consumables
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![A man dressed as a king wearing a crown and a red cape over a white shirt, standing against a blue sky background, with a logo that reads "AL FAKHER" and Arabic text below.]()
AL FAKHER is the world’s #1 hookah brand, known for its quality and consistency. Shaping the future of modern hookah culture since 1999.
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![Group of diverse people in fashionable clothing and sunglasses, surrounded by flying money and city skyline background, with 'Shisha Kartel' logo in the foreground.]()
With a bold posse of characters and criminally-awesome fusion flavors, Shisha Kartel is here to shake up the status quo.
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![A woman smiling and holding a phone above her head, wearing a purple sweatshirt with the words "The Zodiac" on it, set against a pink and purple abstract background.]()
Made from premium tea-based molasses, Zodiac delivers smooth, satisfying sessions without tobacco or nicotine.
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Born from the rhythm of Africa and shaped by a borderless flavor perspective, Kloud King brings unmistakable blends and a high-energy vibe.
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![Man in traditional white attire and a colorful patterned vest seated in a green armchair, smoking shisha in a vibrant Middle Eastern-inspired interior, with an “AL ASEEL” logo graphic in the foreground.]()
Built on Al Fakher's decades of expertise, Al Aseel is an accessible premium brand that offers the perfect balance of quality, flavor, and affordability for everyday rituals.
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![Woman with curly hair wearing a denim shirt, sitting outdoors with green plants behind her, smiling with eyes closed, holding a pen. Overlaid logo says 'Pacific Realms CBD'.]()
Crafted for balance and relaxation, Pacific Realms brings a mindful dimension to your OOKA experience.
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![A round container of Al Fakher nicotine pouches with a red, black, and green label. The label displays the brand name, flavor "Two Apples," dose of 10mg, and indicates 20 pouches inside.]()
Designed for discretion and ease, Al Fakher Nicotine Pouches combine the brand’s iconic shisha flavor expertise with a smoke-free, tobacco-free format.
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![A container of Black Nana tobacco with a purple background and a pattern of lotus flower designs.]()
As one of Europe's top brands, Nameless built its reputation on taste, trust, and time, proving that quality always speaks first
devices
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![A person using a hookah with a colorful glass base, illuminated with green and blue lights, on a wooden table.]()
With sleek design, advanced technology, and effortless ease of use, OOKA redefines how shisha is enjoyed: Pod-based, charcoal-free. The future of Hookah
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Crown Switch brings flavor mastery into a new generation of vaping. Powered by Quantum Chip™ technology, it delivers a smooth and consistent experience from the first puff to the last.
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![Close-up of a woman in an orange sleeveless athletic top holding an ice cream bar outdoors. She is also wearing a smartwatch on her wrist and has a backpack strap visible. The background features green trees.]()
VÂNT is the world's first Advanced Inhalation System. With four targeted benefits —Boost, Dream, Focus, and Zen— VÂNT is performance without compromise.
online experiences
The #1 hookah e-commerce site in the US, Hookah.com offers a premium selection of shisha, hookahs, and accessories. A seamless shopping experience rooted in culture and connection.
Shisha-World.com is the #1 online shisha store in Europe.
From everyday essentials to premium picks, it brings quality and convenience together under one digital roof.
The world's leading index of places to experience shisha around the world and the only place for lounge and shisha shop owners to connect with their customers online.
MEET THE TEAM
